Posted: Sat Aug 11, 2018 9:36 pm Post subject: How Website Speed Affects Rankings
First, if you expected that website speed influences your rankings big time, we need to clarify that this isn't so. While the two are related, you won't find a direct correlation – i.e. low ranking sites might load fast and vice versa.
The results depend on which metric you use to measure website speed. For instance, if you take into account the time needed to load the first byte of the page, then it turns out this is a huge factor because sites that are fast to load the first byte of a page typically rank higher in Google.
If you take other metrics into account – i.e. the time necessary to load the main content or the time it takes to load the complete page (with images and ads), then things change because it seems these two factors are not of that importance to Google.
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